The National Trust East of England publish a regular newsletter for members who live in the eastern region. They were looking to widen the appeal by giving the newsletter more of an informal 'life-style' flavour.
Quirky illustrations and a light informal feel to the graphics and collage were all added into a slightly 'shabby chic' look. Our aim was to create a fun and relaxed visual style, to encourage people to pick up and engage with the newsletter.
The new style has been very well received across the country, and the East of England Regional Office has gained plenty of positive feedback from their associate offices. As a result we were were asked to produce future editions.
What we did
It’s been really exciting to work with Ugly on our members' newsletter. Their graphic illustrations and designs have really brought the pages to life and given it a completely different feel. The team really are a creative bunch.
Jemma Finch, Marketing Officer, The National Trust East of England Regional Office