Vivacity Peterborough wanted to increase visitor donations as part of their strategy for keeping admission to their Peterborough and Flag Fen museums free. Ugly were commissioned to design a fun and engaging experience that would encourage donation.
We decided key messages would only be revealed by interacting with the box (and donating). This experience of reward would be surprising, fun and short, encouraging further interaction and donation. By interacting with the box, visitors would learn about the work of the museums, and how their donations help.
We designed and built 4 boxes: three for Peterborough Museum and a large freestanding box at Flag Fen. Dropping coins in a slot lights up colourful illustrations, revealing to visitors key messages about the museum and the work they do. The boxes have proved very popular with visitors to both sites.