Ugly Studios Ltd | Museum of Norwich

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Brief

The Museum of Norwich at the Bridewell underwent complete refurbishment, supported by the Heritage Lottery Fund. Ugly Studios were commissioned to design the new exhibition galleries, in partnership with Norfolk Museums Service's display and curatorial staff.

Idea

Working closely with the curators, we developed concepts across all eleven galleries, creating a cohesive vision for the entire Museum. The visitor journey and exhibition layouts were then created for each gallery, considering essential factors such as experiences and learning outcomes, as well as opportunities for interactive, tactile and audio-visual activities.

Result

The Museum of Norwich at the Bridewell’s re-opening in 2012 was a great success. Visitor targets of 15,000 were smashed within 9 months. Both local and national press have regularly been admiring of its design.

What we did

Concepts
Display Planning
Exhibition Design
Project Management

Ugly Studios worked creatively and collaboratively with our Project Team to come up with concept designs for the gallery redevelopment phase of the Museum
Jenny Caynes, Project Officer, Norfolk Museums Service

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Design and Interpretation for
Heritage and Culture, Education and Leisure

Brief

Idea

Result

What we did

Museum of Norwich – Redisplay

Design and Interpretation for Heritage and Culture, Education and Leisure

Brief

Idea

Result

What we did

Museum of Norwich – Redisplay

Design and Interpretation for
Heritage and Culture, Education and Leisure