The Museum of Norwich at the Bridewell underwent complete refurbishment, supported by the Heritage Lottery Fund. Ugly Studios were commissioned to design the new exhibition galleries, in partnership with Norfolk Museums Service's display and curatorial staff.
Working closely with the curators, we developed concepts across all eleven galleries, creating a cohesive vision for the entire Museum. The visitor journey and exhibition layouts were then created for each gallery, considering essential factors such as experiences and learning outcomes, as well as opportunities for interactive, tactile and audio-visual activities.
The Museum of Norwich at the Bridewell’s re-opening in 2012 was a great success. Visitor targets of 15,000 were smashed within 9 months. Both local and national press have regularly been admiring of its design.
What we did
Ugly Studios worked creatively and collaboratively with our Project Team to come up with concept designs for the gallery redevelopment phase of the Museum
Jenny Caynes, Project Officer, Norfolk Museums Service