Ugly Studios Ltd | Dunwich Heath

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Brief

Following the success of our 'Dunwich Discovery' Trail, National Trust Dunwich Heath approached Ugly Studios to revamp their existing Smugglers' Trail. The trail would need to be fun, motivational and rewarding, to re-engage children and family groups with the activity.

Idea

We envisioned the trail posts as a series of treasure chests, with questions concealed inside. A new leaflet was designed, with a voice for the trail in the cartoon form of Sam the Smuggler. Children would be encouraged to crack a code by filling in the 'captain's log' to complete the trail.

Result

The Smugglers' Trail has opened to the public, marked out by 12 'smugglers' chests' and supported by a trail leaflet. National Trust Dunwich Heath are very pleased with the finished product, and the trail has proved popular with Dunwich Heath visitors of all ages.

What we did

3D Design
Physical Interactives and Models
Illustrations
Maps
Leaflets, Brochures and Catalogues
Interpretive Signage
Project Management

Ugly Studios have led the design and production of 90% of our visitor interpretation projects and have always delivered an outstanding job. We are very pleased with their work and look forward to working with them on future projects.
Alison Joseph, Visitor Experience Manager, Dunwich Heath

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Design and Interpretation for
Heritage and Culture, Education and Leisure

Brief

Idea

Result

What we did

Dunwich Heath – Smugglers’ Trail

Design and Interpretation for Heritage and Culture, Education and Leisure

Brief

Idea

Result

What we did

Dunwich Heath – Smugglers’ Trail

Design and Interpretation for
Heritage and Culture, Education and Leisure