Ugly Studios Ltd | Suffolk Coast & Heaths

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Brief

The Suffolk Coast AONB (Area of Outstanding Natural Beauty) wanted to introduce both tourists and local visitors to the area. Ugly Studios won a competitive tender to design and install fifty five interpretation boards across the AONB, encouraging visitors to explore and enjoy the area.

Idea

We envisaged boards with a dual purpose. Firstly, an attractive, clear design would orientate and inspire visitors, allowing them to easily explore the area. Secondly, engaging content and detailed illustrations would reveal hidden stories of the landscape, helping visitors understand what they can sometimes see.

Result

We designed a range of different trail boards, collectively telling a rich, evocative story of the landscape and its history. They allow visitors to orientate themselves in the AONB and direct them to other nearby key sites. Framed in marine-grade stainless steel, they are designed to withstand the highest tides and the worst of winter weather.

What we did

Interpretive Planning
Research
Interpretive Writing
3D Design
Graphic Design
Illustration
Contractor/Site Supervision
Project Management

The interpretation panels produced by Ugly Studios are the best to be seen anywhere on the Suffolk coast – and probably far beyond…
East Anglian Daily Times ‘EA environment’ supplement March 2013

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Design and Interpretation for
Heritage and Culture, Education and Leisure

Brief

Idea

Result

What we did

Suffolk Coast & Heaths – Interpretation Boards

Design and Interpretation for Heritage and Culture, Education and Leisure

Brief

Idea

Result

What we did

Suffolk Coast & Heaths – Interpretation Boards

Design and Interpretation for
Heritage and Culture, Education and Leisure