National Trust Sutton Hoo approached Ugly Studios to display the results of an archaeological excavation, covering the present day café, Exhibition Hall and car park. The display was required to reveal - respectfully - the location of several grave sites, and have a 'brand design' to make the exhibition easily recognisable.
Coining the name and tagline 'The Hunt for Hidden Hoo - what will you discover?', Ugly Studios envisioned an exhibition displaying artifacts from the excavation, and a trail exploring the various burial sites, with a leaflet and map. To mark each burial, we devised a bespoke solution: vinyl graphics to use inside, and landscape design outside. These 'Garden Graves', created in Sedum planting, resin and black slate, would make each site both attractive and moving.
The completed trail includes 7 'Garden Graves'. The result is zen-like, reverential yet appealing, facilitating emotional connections between the graves and their visitors.
What we did
Ugly Studios brought our exhibition to life by articulating the design brief and narrative through dynamic visual language and immersive graphical interpretation
Martin Payne, Learning and Interpretation Officer, National Trust Sutton Hoo