Working with our partners Unusual Projects, we won a competitive tender to produce Northampton Museum’s new temporary exhibition. The brief was to design a display for 100 objects ranging in size from tiny Roman coins to a full-size Formula 1 car! We needed a solution that treated every object the same - Each object being equally important and deserving of the same wall space.
Idea
Usually, we design exhibitions with a clear hiearchy, guiding visitors along an intended path. But this time, we were designing 100 mini exhibtions, in one! Every object was equally important. Colour, and assigning a seperate colour to each object gave us the freedom to create a display where every object was distinct, with no obvious sequence or priority.
Result
The exhibition has been wonderfully received, attracting 46,085 visitors and breaking previous attendance records for a temporary exhibition at the museum. The design and graphic style received particular praise, with calls for it to become a permanent fixture. Feedback has been "overwhelmingly positive, with many organisations arranging group visits and expressing interest in future collaboration".
What we did
3D Design
Exhibition Design
Illustration
Graphic Design
Physical Interactives
Project Management
Ugly Studios are a pleasure to work with. Ian and Andy were very professional, and together we created some wonderful designs that visitors to the exhibition have loved.
Victoria E Davies, Exibitions Officer, Northampton Museum Service